Outsourced Services

Concentrate on what you do best

More and more companies are seeing the benefit of focusing on what they are good at and outsourcing to specialists in areas where they lack knowledge and expertise.

At PPBI, we offer the following outsourced services delivered by our trusted partners, Marketing for Manufacturing (marketingformanufacturing.co.uk):

Data

We can also help you source new data. We have strong contacts with the top data providers and are experienced at managing data, PPBI remove the hassle of sourcing good data by creating a brief that will get you the data you need – efficiently and cost-effectively.

Our services include:

  • Providing high value industry data
  • Negotiating good data rates
  • Briefing data providers for you
  • Database building
  • Managing and enhancing all your data
  • Profiling and cleansing internal data

Marketing

We provide focused and practical marketing support for manufacturers designed to grow sales, increase profit and reach more customers.

Our Virtual Marketing Department provides a full outsourced marketing solution to provide strategic direction and the provision of appropriate online and offline marketing material at a fraction of the cost of employing your own team. Services include:

  • Strategic planning
  • Design for print
  • Websites
  • Digital design
  • Copywriting

PR

Our core skill and what sets us apart from other agencies, is our ability to generate stories that the media wants to cover, resulting in high profile coverage that drives enquiries, increases sales and raises brand awareness.

We’ve worked with more than 100 manufacturers in the last decade on executing one-off press stories, managing product launches and as a virtual press office handing both pro-active and reactive enquiries.

Our services include:

  • Copywriting
  • Media relations
  • Press office function
  • Social media management
  • Strategic communication

Lead Generation

No matter how complex your product or service, we use a powerful blend of skilful communication and market intelligence to grab your prospects’ interest, and turn a need into a lead. We provide information that will get your salespeople excited: a complete picture of your prospect’s buying group, an overview of their current situation and challenges faced, planned investments, timescales and, most importantly, full contact details of all the key individuals. We’ll even create a business agenda for prospect meetings.

Our services include:

  • Lead profiling
  • Prospect management
  • Appointment making
  • Lapsed prospect re-engagement
  • Event delegate acquisition
  • Post activity follow up
  • Inbound call handling

Research

Are you using the same language as your potential customers? What’s the market demand for your product? What do customers think of your service? PPBI can help you with our range of in-depth market and business information research services, Insights.

PPBIs Insights programme offers:

Strategic research:

  •     Brand perceptions analysis
  •     Locations audit
  •     Competitor analysis
  •     Lost bid analysis
  •     New product testing & development
  •     Marketing messaging development
  •     Market insight

Customer touch programmes:

  •     Customer satisfaction/experience
  •     Customer insight
  •     Secret shopper programmes

Employee engagement:

  •     Employee engagement
  •     Exit surveys
Power Panels Start 2 Finish Marketing for manufacturing